I like to play the game: how much “yes” can I give along with a “no”. What I mean by that is if I can't say “yes” to something outright, I try to find a creative solution to the problem a customer is having – even if what they are asking for directly isn't possible.
For lots of reasons, getting customer service agents to write in your company’s brand voice won’t be easy, but it is doable. Here are three things you can do to enable your customer service team to use a brand voice that builds rapport with your company and gives customers a seamless experience.
In the early days of Help Scout, we didn’t have time for exploratory whiteboard sessions or deep dive creative exercises to brainstorm what our logo would be. It was simply about finding inspiration from other brands we respected and creating something that represented our product and values.